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SEO Tools: Pros and Cons

One of the recent trends in a modern SEO is a tendency to avoid using automated SEO tools. It is even said that using automated software can damage your search engine positions. On the other hand, search engine optimization is one of those undustries where the volume of tedious routine work is enormous. Doing all of it by hand is much more difficult and is a real waste of time. So in this article we will split different SEO software into groups basing on its purpose and will try to determine which actions can be performed by hand indeed, and which ones are better to do automatically.

1) Content creation. There are many products that supply automatic synonymizing of any given text. There are products that even claim to create human-readable site content produced 100% automatically. However, until computers will begin to understand the sense of a text, they won’t be able to make a more or less quality automated content. So this action should be performed 99% manually for now. Hire a good copywriter and create a quality content for your site, instead of putting those funds into some “powerful” tool that does this automatically.
2) Building backlinks. This is the second vital SEO action, though someone could name it the first. A quality link building needs you to review a bunch of possible linking partners and filtering only those sites that are strongly related to your one, with a quality text and a trust rating simultaneously. This operation can be made automatic a little, because you don’t have to discover possible linking platforms manually. However, the final judgement still is upon you. It is you who should evaluate the quality of websites and measure their relevance to your website. Locating link partners is merely 10% of a job. The rest is performed manually.
3) Monitoring search engine rank. In short, you use this to monitor your efforts – whether you’re doing ok, or your activity misses the goal. One of the biggest mistakes here is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Normally, you don’t need that amount. If your site isn’t found within the first 20-30 results – nobody sees it anyway. So in a SEO sphere it is better to restrict web ranking checks with first 40-50 results. However, if there is a large amount of keywords to monitor, the process may still require a large amount of time. And here is where the automation is really irreplacible! With an automated rank checker you can save tons of hours comparing to what you would spend if did that by hand. However, you should prefer search engine friendly products, to exclude possible problems with your IP being blocked by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite fast. However, true gems in that field are still achieved through a manual job.
5) Finding keyword synonyms related to your field is another job that is easy to automate. And you are really cheating yourself if you think that you can handle without any of the automated tools over there. You can save hours of time and lose virtually nothing. There are hundreds of ways of finding good keywords and many of them can be dug through automatically.

So, every SEO job needs its own approach on SEO software. Some tasks are automated easily as shown above, while others still want you to work with your hands and your brain.